BBB Presents: Gestures of Trust Video Contest

By: Rachel Gelb 07/22/2019

Posted in: BBB, Video, Gestures of Trust, Contest


The Better Business Bureau is all about trust... but what does that mean?

BBB asked 1,500 business owners about what they believed about building trusted relationships with their customers, and they answered with what BBB now calls the 5 Gestures of Trust: Be Honest, Be Transparent, Be Proactive, Be Humble, and Be Equitable.

Now it's your turn. Tell us a story.

CALL TO ACTION: In a 15-second to 3-minute film, show us what a Gesture of Trust looks like. Your submission should be authentic, moving, have good sound and cinematography. We are looking for 15-second, 30-second, 60-second, 90 second and 3-minute film submissions.

Entries will be evaluated based on the following judging criteria:
* Creativity (45%)
* Technical Merit (30%)
* Adherence to the Assignment (25%)


HOW THE WINNERS ARE DETERMINED: The contest is hosted in two rounds. From the first round of accepted entries, the top 10 film submissions with the most votes and the top 10 preliminary jury-selected entries will advance to the finals round. From the finalists, a jury panel comprising representatives from the Better Business Bureau will select the top 10 film submissions.

From the top 10 finalist films, we will award a Grand Prize winner, 2nd and 3rd place prize winners, and an additional 7 Honorable Mentions.


The Grand Prize Winner will receive a $15,000 contract with BBB to produce a short film series on the topic of trust in the marketplace.

The top three finalist films will receive a $1,000 travel stipend to attend a live screening of the top 10 finalist films in New York City where the Grand Prize Winner will be announced.

The top 10 Honorable Mentions each win a $300 gift card.

Grand Prize: $16,300 value

2nd Place: $1300 value

3rd Place: $1300

7 Honorable Mentions win $300 gift cards

The top 10 submissions will also screen live at the International Assembly of Better Business Bureaus. 


ENTRY FEE:  $0 - it's FREE!


Click the button for more details on the contest.




BBB, Video, Gestures of Trust, Contest

About Rachel Gelb

Rachel Gelb has been with Better Business Bureau since 2011. As the Manager of Communications and Marketing, she is responsible for contributing to BBB's advertising and marketing efforts. Rachel focuses on providing new and creative graphics for BBB and maintaining BBB's website. Prior to joining BBB, Rachel worked at Davis Farmland in Sterling, MA, as the Advertising Assistant. Rachel earned her Bachelor of Arts in Communication from Framingham State University and is currently pursuing a Master of Science in Communication from Lasell College.