How to Create Marketing Content That Gets Attention

Marketing Content

The human attention span is evolving and that has important implications for marketers. What type of marketing content gets and holds people’s attention—and how can you create it? Here’s what you need to know.

Attention spans are evolving

While there’s lots of lamentation about how our attention spans are being destroyed by the internet, a recent study by Prezi suggests attention spans aren’t shrinking—they’re just evolving.

Surprisingly, six in 10 respondents in the survey of more than 2,000 professionals say their ability to maintain focus has actually improved in the past year and they’re better able to give content their undivided attention. Millennials are actually more likely than Gen X or boomers to say that the right content can hold their attention for a long time.

There’s a catch, though: Not every piece of content gets that undivided attention. In fact, 49% of respondents say they’ve become more selective about what they give their attention to in the past year. With so much stimuli to choose from, it’s harder for your business’s marketing message to get through.



Marketing, How To, SBA, Guest Blog, Small Business Owners, Business Owners, Content Marketing

About Rieva Lesonsky

Rieva Lesonsky is CEO and President of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at and visit to sign up for her free TrendCast reports. She's been covering small business and entrepreneurial issues for more than 30 years, is the author of several books about entrepreneurship and was the editorial director of Entrepreneur magazine for over two decades.

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