How to Write a Press Release That Gets Results

Press ReleaseAre press releases still an effective marketing tool for a small business? Yes, if you know how to follow today’s rules for getting attention. Here are the essential elements of a modern press release along with tips to help make yours stand out.

Today, press releases are often released online through news services or press release services. This means in addition to being seen by journalists or bloggers, they might also turn up in search results when your potential customers are online.

Here are the key elements of every press release:

  • Headline
  • Subhead
  • Dateline
  • First paragraph 
  • Body copy
  • Quotes
  • Extras
  • Call to action
  • Boilerplate
  • Media contact 


Press Releases, Marketing, How To, SBA, Guest Blog, Content Marketing

About Rieva Lesonsky

Rieva Lesonsky is CEO and President of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at and visit to sign up for her free TrendCast reports. She's been covering small business and entrepreneurial issues for more than 30 years, is the author of several books about entrepreneurship and was the editorial director of Entrepreneur magazine for over two decades.

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