Are press releases still an effective marketing tool for a small business? Yes, if you know how to follow today’s rules for getting attention. Here are the essential elements of a modern press release along with tips to help make yours stand out.
Today, press releases are often released online through news services or press release services. This means in addition to being seen by journalists or bloggers, they might also turn up in search results when your potential customers are online.
Here are the key elements of every press release:
- First paragraph
- Body copy
- Call to action
- Media contact